Born from one woman's refusal to feed her dog mass-produced treats. Built on love, small-batchrecipes and the memory of the dog who started it all.
Mugzy's Barkery began in a home kitchen. What started as care for one Olde English Bulldog became a small business serving health-conscious pet parents across two states. When Mugzy passed, his photo stayed on the packaging — because some things are too important to let go of.
The brand simply needed to grow around the love that had always been there.
THE CHALLENGE
THE LOGO
Translating a real, beloved dog into a logo required more than illustration skill — it required emotional intelligence. The brief carried the weight of grief and love in equal measure.
AFTER
Unified Warm Base
#E5D8C7
A sand/cream ground runs across every SKU. On shelf, the line reads as one cohesive brand — not a series of products competing for attention.
SINGLE-ACCENT ILLUSTRATION BASE
Each SKU's illustration appears in one accent colour against the beige. Bold without noise. The colour differentiates the variant; the illustration tells the ingredient story
THE RESULT
Every SKU. One visual language.
The brand system extended beyond dog treats to a handmade cat treats line — demonstrating the scalability and flexibility of the identity. The Mugzy's Barkery badge and warm cream base translated seamlessly.
A complete brand system. Built to scale. Built to last. Built around an unforgettable dog.
11 SKUs fully produced and print-ready
1 unforgettable dog at the centre of it all
2 species served
TESTIMONIAL
"I have worked with Renata for multiple projects and am always 110% thrilled with her creations. Extremely professional, flexible, creative and talented. The service, feedback and final product are always exceptional — she has been pivotal in helping me take my business to the next level. You will not regret working with Renata. Highly recommend!"
Jaime Kelley, New York
