In 1995, a cat named Cosmo shared his Denver home with a couple of very enthusiastic dogs. Tired of the chasing and slobbering, Cosmo urged his human companion to bake something irresistible enough to keep them distracted. It worked.
Cosmo's Dog Bakery was born — quite possibly the only
dog biscuit bakery in history founded by a cat. Today, Cosmo's is run by an enthusiastic animal lover and her team, all devoted to showing the world how joyful our animals make us.
THE CHALLENGE
The kraft packaging was simple and sincere. The brand behind it had thirty years of heart waiting for a way to show itself.
THE SYSTEM
Each of the 8 products in the collection carries a dog's name and a matching breed illustration. Rather than a generic mascot, the system gives every SKU its own character.
WINDOW SHAPE CATALOGUE
THE RESULT
Eight products. Eight worlds.
One unmistakable family.
TESTIMONIAL
"When I first saw the packaging,
I was very impressed. As I saw each flavour and each colour cometogether, I was thrilled by how great the line looks.
The new look has heavily impacted how our products are selling.
I can now reach different types of businesses that I wouldn't have approached before. I know that our sales will benefit greatly from the new packaging.
The overall experienceworking with Renata was great."
Christy Ballengee, Colorado
IF YOU'RE BUILDING SOMETHING WITH PURPOSE AND YOU'RE READY TO MAKE IT VISIBLE, I'D LOVE TO HEAR ABOUT IT!